Tip #8 – Friending and Linking. Social networking sites often vary between personal and business in their orientation. With respect to clients it is best to keep the relationship to business. Clients usually view their trusted professional in a business setting and it is most often best to keep it that way. Many people have friends that may not share the same views or level of good judgment. Keeping clients on the business side of social networking can help avoid uncomfortable situations and even conflicts. We ask that you friend and link to the firm.