How To’s of A Social Media Policy – Tip #12 – Silence is sometimes the best policy.

Silence is sometimes the best policy.

Tip #12 – Don’t offer Advice or Endorsement.  A big challenge when you know (or think you know) the answer to an issue that appears online is avoiding situations where posting might be construed as establishing a client relationship, providing professional advice or endorsing a product or service.  By recommending or endorsing a product or service provider a disgruntled user could seek remedy from the firm.  Silence is often the best (as well as the hardest) policy.

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