Here at Protexure Lawyers, we specialize in Professional Liability Insurance Policies for Small Law Firms. We consider ourselves advocates for the Small Firm & Solo Practitioner, and we are here to help you make your practice the best it can be. One of the most important aspects of running your practice is connecting with your clients. Knowing your clients on a professional level is important and essential to business, but getting to know a client on a personal level will turn that client into a repeat client. Though we preach the use of Social Media as a marketing tool here on the Protexure Lawyers Blog, word of mouth advertising, referrals, and client retention are not to be overlooked! Here are a few tips from our staff on how to connect personally with your clients:
1. Keep the Client Informed
Just like all people, clients want to be in the know as to what is being performed pertaining to the case you are working on for them. Whether it be a large corporation’s liquidation or a simple building contract, keeping the client informed all the way throughout the process (or at least promptly at the start and the end of billing) will help build trust in the relationship and lead to repeat business in the future.
2. Two Words: “Thank You”
Ever heard the phrase: “Kill ’em with kindness”? That’s the idea behind this Protexure Tip! Simple Thank You cards can be made up inexpensively and can be well worth the fee. Certain situations call for a Thank You card, including but not limited to: after meeting with a prospective client, at the start of work for a client, and most importantly, after the work is done for a client. Thank You emails could suffice as a cost-saving measure, however a physical card provides that personal touch that is both memorable and hard to come across in our digital age. Small things like that will help retain your existing clients.
3. Give Clients the Opportunity to Give Feedback
Many Small Firms have a Referral Process, where people are able to refer your firm to other prospective clients. Referral systems can be as simple as a small, business card sized paper to hand out to friends and family, or it could be implemented in a survey. Feedback can be compiled to figure out what your firm excels at in the eyes of clients, and what needs to be improved upon. It shows the client that you value their opinion, once again building a personal connection with them. Use a combination of a Survey and Referral System to set yourself apart from other firms.
Following these tips can give your firm a competitive advantage of excellent client satisfaction, no matter what areas of law your firm focuses on. For a new or small firm, building a solid client base might seem like a daunting task, but we at Protexure Lawyers are here to help guide your practice to success!
If you are a Small Firm or Solo Practitioner seeking Professional Liability Coverage, we are here for you! Please visit our website ProLaw123.com or call (888) 803-9898 for a Quick, Free Quote. Our Policy Rates are extremely competitive and geared towards the needs of Small Firms and Solo Practitioners. Don’t forget to Like us on Facebook, Follow us on Twitter, and, as always, follow this WordPress Blog for the latest news, tips, and guides for Small Firms and Solo Practitioners!